Ask Phant’m (Travis
Snow) of the Hip-Opera what rap record changed his life and he'll laugh, “All of them." He says, "I’ve
been doing hip-hop since I was eleven; I was raised with hip-hop. This is my destiny.”
His destiny
is now a reality. His hip-hop comes without gimmicks and spins a wicked beat with an ingenious
flow. “A lot
of artists keep their art and personal lives separate. I can’t do that. Rap is more therapeutic for me. Whatever I’m
going through I put that into a song,.” says Travis. Such is the case with his moody cuts like “Cuz I am
a man” or “Let it Be” which documents his struggles from the street corner to the record industry.
”I want to be multi-faceted,” Phant’m explains.
Born In NYC, Travis lived
in Brooklyn
untill he was eighteen, then he moved upstate to attend college. At age16, Travis had already determined to
take his love of hip hop and his vocal skills to another level. "If there was a cipher on the corner, or a hip-hop
show somewhere, I was there," he says.
In 2004 things changed as Phant’m's “self-promotion” mindset led him to Good Money Studios and from
there to Joseph Henry of 3THW Music in 2006. Impressed with Phant'm, Joseph Henry offered Travis a long term publishing
deal.
